Whether you’ve been in business for decades or you’re only just starting out, the chances are that you’re always on the look-out for new clients.
Businesses can get by on existing customers, but those can drop off at any time, so constantly growing allows you to protect yourself and ensure you’re able to remain profitable, even if the worst were to happen.
Below, we’ve put together a few ways to win more clients for your business this year.
Market your business better
The number one way to grow your business is to advertise and market properly.
Invest in an SEO campaign and social media management and you’ll soon have people queuing up to use your services – you just need to know where to get started.
A florist might build a site and become the resource on plants and flowers, for example, which would attract tonnes of organic traffic from Google.
A recruitment agency might use social media to advertise their vacancies, which would ultimately increase their customer service and make clients happier.
As a business owner, having the necessary qualifications, accreditations and certifications make you more authoritative and trustworthy, so consider ways you can prove to future clients that you’re as good as it gets.
Display such accreditations loud and proud on your homepage and use them in marketing materials as a unique selling point over competitors.
Streamline through ISO
Whilst we’re on the subject of certification, consider working with ISO certification consultants, for example, to ensure you can integrate ISO and lean methods into your daily business activities.
Doing so will not only increase profitability but also reduce or eliminate risks and waste, which will make you leaner and allow you to reduce your costs, thus finding new clients who are price-conscious and only able to pay for cheaper products and services.
Exhibitions and conferences are a great way to spread the word about your business and put yourself in front of decision-makers from across the country.
Book a stall and bring along some promotional materials such as business cards and flyers, and you’ll soon be able to win new clients.
Remember that business is all about people – the more you meet and the better job you do at winning them over, the easier it’ll be to scale your brand to new heights.
Buy out a competitor
Finally, consider going left of field and acquiring a competitor to win their clients overnight.
It can be expensive and time-consuming to build a business from the ground up, particularly when you’ve got tonnes of competitors biting away at you, so swallowing one would not only give you more authority and control in your niche, but add dozens of clients and staffers to your rosters, thus swelling your business size and turnover.
Just be sure to do the maths before you consider making an investment and rely on external funding to reduce the risks.
The truth is that it can take time to win new clients, but if you’re consistent with your strategy and deliver a great service, people will want to work with you.
We wish you the best of luck.