A Quick Guide to Buying Promotional Workwear

Getting the right workwear for your business can be a difficult balancing act. It needs to promote your business in a professional and effective manner, but also needs to be comfortable and allow employees to continue their work unhindered.

As such, there are lots of different things to consider when looking at buying promotional workwear for your team. So, we’ve put together a handy little guide to help you make the right decisions when it comes to your workwear.

Decide what type you want

One of the first steps in buying promotional workwear for your team is deciding what type of workwear you want.

This could be in the form of a uniform, which has prescribed workwear; a uniform look, which requires certain types of clothing and a range of workwear to choose from; or optional clothing, providing promotional items that employees can choose to wear or not.

Each one has its advantages and disadvantages, which you can find more about here, but this decision will ultimately decide the workwear that your purchase.

Comfort is key

Once you’ve decided which type of workwear you want to purchase, the next step is to make sure your choice is suitable for the tasks involved in your business.

It’s essential that you make sure that the workwear is comfortable and economically appropriate for the tasks. For example, if your business involves lots of manual handling and dirty work, clothing with lots of flexibility and at a cheaper cost will be most appropriate.

We spoke to Stitch Embroidery, who specialise in branded workwear, who said: “The comfort of your employees should be your first priority. If you choose something that is uncomfortable, ill-fitting and of poor-quality, it’s unlikely that your team will enjoy wearing it. Only once you’ve found the most comfortable options should you move onto other details.”

Ask employees for input

Following from this, it’s a wise decision to ask your employees for input before making any final decisions. Although it ultimately comes down to you, in the end, your employees will be much happier and willing to wear new workwear if you allow them to have some input.

And, as they will be the ones most likely to be wearing it, they will know what works well for their daily tasks, what’s comfortable, and what style they prefer. This can help to ensure staff morale and productivity by keeping your team as happy as can be. This post shows the importance of good workwear for employees.

Keep it consistent

When designing your workwear, it’s key to make sure it’s consistent with the rest of your branding and business identity.

When interacting with customers, your workwear will be at the forefront of your business, so making sure the style, colours, logos, and slogans all fit with the rest of your branding and company vision is essential. This can help to cement your business in the minds of your customers and make your business recognisable by your branding alone.

Similarly, once you have a chosen design, it’s important to keep changes to a minimum. As people become accustomed to your branding, it could become more unstable if you keep chopping and changing your appearance.

You can read more here about how branding can benefit your business.

Ask for visuals

Finally, once you have a design in place, make sure you see a mock-up or visuals before ordering. This way, you can play around with the design until it’s absolutely right for your business.

You can change where your logo appears, how big it appears, what sort of style of workwear suits your branding best, and how colours appear in real life. It may be that your bright orange choice seems good in your head, but comes across a bit garish in reality!

Once you’re absolutely sure with your final design, then it’s time to get ordering!