Why a mobile app is essential for your business

If you run a business, big or small, then the chances are that you have an online presence. SEO will drive traffic to your website, a blog will create a loyal readership and following, social media will build relationships with those potential customers and help you win new clients. But have you considered the benefits of a mobile app for your business? Below, we’ve rounded up a few.

Allows you to deliver the best user experience

Mobile websites are a great way to connect to your customers and enable them to find out more about your products and services, but functionality such as an e-commerce section, accounts, live chat and tracking can be time-consuming and costly. What’s more, the more functionality you add to your site, the more testing, updates and maintenance it will require to stay online.

With a mobile app, you’ll have total control over user experience and be able to deliver the right functionality in the way you want to. Plus, with more companies offering custom software development than ever before, creating an app for your business doesn’t have to cost the earth.

Helps you stand out from the competition

While the adage of “there’s an app for that” might still be true today with more than 2,000,000 apps on the Apple App Store, creating a smartphone application can help you stand out from the competition. If you’re a local business, for example, then being the only in the area with an app can make your services more desirable to consumers. If you run a national or international business, an app with a unique selling point could go viral and propel your company overnight.

Encourages brand recognition and loyalty

If customers have your app installed on their phones, they’ll see your branding and logo every time they head to their home screen. That’s powerful – not only will it increase brand recognition and customer loyalty, but, if you can persuade and encourage customers to download your app, they’ll be more likely to purchase from you in the future. With the right app and marketing, you’ll lock in customers for life. That’s why smartphone apps are so powerful and continue to evolve.

Provides more value to your customers

Whether you’re selling shoes or you offer a digital service, giving users access to their accounts from their smartphones adds more value and makes them more satisfied customers. You may choose to add even greater functionality to your app, like live chat with your customer support staff, or the ability to create GIFs and videos that they can share with friends. The opportunities for smartphone apps are, quite literally, endless, so find a good developer and get started today.

There’s no doubting that smartphone apps are more expensive than launching a website, but the results really do speak for themselves. Weigh up the pros and cons, and when you’re ready, invest in a smartphone app for your business. You’ll be glad that you did!