If you’ve been with the same digital marketing agency for a while and are not seeing the results you want, it can be difficult to cut things off but it could be the right move for your business.
In the digital era, it’s likely that it’s essential for your business to be working with a digital marketing agency in some capacity, but are you working with the right one for you?
If you’re unhappy with the performance of the digital marketing agency you work with, it’s always worth bringing that up and seeing if you can come to a new arrangement. However, if you’ve reached the end of your tether, it may be time to move on completely.
So, if you’re at your wit’s end, here are three signs that it might be time to find a new digital marketing agency.
You don’t get reports
Not only should your reports from your digital marketing agency be clear, they should also be frequent. If your agency is not reporting back to you frequently (say, once a month or once every few weeks), it could be time to look for someone else to work with.
We spoke to the digital and print agency Liquid Bubble who said: “Transparency should work both ways between you and your digital marketing agency so that you’re both clear about what you’re trying to achieve.”
“Reports are a really important way for your agency to communicate with you and for you to be able to see things like benchmark performance and campaign performance in order to make adjustments to your overall strategy.”
Irregular, non-existent, or particularly unclear and confusing reporting habits is a clear sign that it’s time to switch digital marketing agencies.
They don’t strategise with you
A good digital marketing agency should have a team of experts in the field. If you can’t utilise these experts’ expertise then it’s probably time that you have a chat with some other agencies.
Strategy is a major part of digital marketing and you should be having at least yearly discussions with your agency regarding how they tend to strategically cater to your goals.
If you’re not sure what a digital marketing strategy is or how one can be used, have a look through this post for some clarity.
Their content isn’t good enough to reach your goals
Bill Gates’ 1996 essay still rings true today: content is still very much king so, if your agency’s content isn’t up to scratch, you’re falling behind. When it comes to content, it should always be quality over quantity so your agency’s approach should be as strategic as possible.
If you feel as though the content on your blog, social media accounts or website pages which your agency oversees isn’t quite good enough, it may be time to move on as your business’ content marketing won’t be as effective as it could be.
Your digital marketing agency should be able to figure out which types of content will be most appropriate for each individual stage of your buyer’s journey and advise you on what could work well and what may not.