Content marketing is one of the best ways to promote your business and grow your brand, but it’s important that you do something to stand out if you want to find success. There are millions of blog posts published every day, and the chances are that most content ideas for your niche have been covered once before. Below, we’ve rounded up four of the best ways to make your content marketing more engaging and help you convert readers to customers.
1. Speak TO your audience
Before you begin writing content for your audience, you should get to know them. Think about your ideal customer or the types of customers you’re already working with. Ask them what sort of content they’d want to read or see, and create it with them in mind. If you’re struggling, you could consider holding a focus group to ask customers, or get them to fill in a feedback form.
2. Add a call to action
Unless you add a clear call to action to the bottom of your blog posts, you’ll struggle to convert your readers into customers. Think about what you want people to do when they read your content; perhaps sign up to your mailing list, share one of your posts on social media or buy one of your products. Make it clear and make it vibrant; you can download call to action plugins for WordPress to increase your chances of success.
3. Use multimedia content
Visual content marketing has been on the rise for a number of years, and it’s only set to get all the more important. Rather than a boring 500-word blog post about a dull topic (okay, we get it: a little bit like this post) you should think about ways to include multimedia content such as GIFs, images, videos and infographics to demonstrate your points in other ways. And it makes sense; blogs with media content are fun, vibrant, engaging and shareable.
4. Accept guest bloggers
Another way to make your blog more engaging and dynamic is allowing guest bloggers and contributors to post their content. Of course, you’ll want to vet their content and make sure they’re not linking to any dodgy websites, but that shouldn’t take long, and it can free up your time to work on other projects, like your own guest blogging efforts to build links and authority.
What do you do to make your content marketing stand out? Let us know in the comments below, and check back soon for more content marketing news.