If you’re yet to understand the benefits of content marketing for businesses, then you’ve probably been living under a rock for the past several years. Keeping your website populated with high-quality, engaging content on a regular basis can help you stand out, build links and position your business as an authority figure, but it can be tough to keep up the hard work.
Below, we’ve rounded up four ways to motivate yourself to write more powerful content.
1. Take a break from writing
If you’re solely responsible for your company’s content marketing efforts and you’re feeling burned out, then give it a break. Nobody said that you have to publish a new blog every week, so take a step back and give yourself room to breathe. Sometimes having a few weeks away from your blog can inspire you, give you plenty of your blog post topic suggestions, and motivate you to write more high-quality content when you return to the keyboard.
2. Read other people’s stuff
The key to becoming a successful content marketer is reading other people’s work. Add blogs that are relevant to your niche to your reading list and check back regularly. Making a habit of reading on a daily basis can give you lots of inspiration and motivation to write better content, and seeing how the pros do it can give you some new ideas for your own website. Heck, you can even add your competitors’ blogs to your reading list if you think it will be relevant; just make sure you don’t copy their content word for word, or you could be penalised by Google.
3. Set yourself a target
Content marketing can help you grow your mailing list and sell more products, so set yourself a tangible target such as growing your mailing list or reaching 1,000 social media shares. Having something to aim for will make you more engaged with your blog and help you write more content. It’s important to remember, though, that quantity and quality don’t equal the same; make sure you focus on producing high-quality, impactful material that customers will love.
4. Start from scratch
Groove HQ built their business to more than $5 million in annual revenue by blogging, but it took them a while to get there. They realised that their content wasn’t engaging, and wasn’t converting readers into customers, so took the brave decision to scrap everything they’d done before and start afresh. If you really can’t navigate growth through your blog and are struggling to get motivated, then maybe a fresh start is just what the doctor ordered?
Keeping yourself motivated on a marketing journey can be tough, but it’s not impossible. Whether you’re just starting out or you’re an expert, keep at it: it’ll pay off in the long run!