We may still be in October, but before you know it we’ll be celebrating Christmas and counting down the seconds to the New Year. As a small or medium-sized business, a new year can offer a whole host of opportunities and give you a fresh start, but it’s important that you promote your business to the right people if you want to grow and get to the next level. To give you a helping hand, we’ve rounded up four of the very best ways to promote your business in 2019 below.
The business world is becoming more and more competitive, with brands teaming up to take on the big boys like Amazon and Google. If you want to stand a chance of competing, then think of the benefits of international expansion. Indeed, you’ll have to spend some money to grow your brand in new markets, but you’ll be able to quickly establish a presence and promote your products and services to a whole new market, which can unlock a whole host of opportunities.
Focus on public relations
One of the most commonly overlooked marketing methods is public relations, and as a small or medium-sized business, you can benefit from an effective PR campaign without having to hire a professional to do it for you. Learn how to write a good press release, look for stories and write some content to share with journalists and news outlets. You’ll quickly pick up some media attention and grow the presence of your business without having to spend thousands on ads.
Invest in SEO
Something else that you should consider is search engine optimisation. There are lots of SEO companies to choose from, and with the right strategy, you’ll quickly be able to jump the ranks on Google and other search engines and get more organic traffic to your website. Say you run a florist, for example; if you work with an SEO and get to rank one for ‘florist in New York,’ you’ll be able to enjoy lots of free traffic to your site – and you’ll likely find hundreds of new customers.
Think about social media
Another digital marketing technique that many small business owners forget about is having a strong presence on social media. Twitter, Facebook, Instagram and LinkedIn should be your priority, and you should focus on creating lots of high-quality content that your audience will want to interact with. Don’t focus exclusively on promoting your business – share news articles, news from the office and other informative content so that your followers will want to engage with you; if you’re overly promotional, they’ll simply choose to unfollow you and you’ll lose out on a potential customer, so finding the right balance is critical. Alternatively, you could outsource your social media management to a company who knows what they’re talking about.
There are lots of ways to boost your presence and promote your business in 2019, so start with these techniques and see where it takes you. Whatever you decide to do, we wish you the very best of luck – here’s hoping 2019 is the year for your business to take it to the next level.