Ecommerce stores have exploded in popularity in recent years, with more of us opening our own online stores selling clothing, goods and services. But with so much competition and the threat of sites like Amazon and eBay who can undercut you, it’s important that you do everything you can to remain competitive and make money. Below, we’ve rounded up five tools that you can use to take your business to the next level – read on to find out more.
Social media is one of the best ways to find new customers for your business, but if you’re not posting regular content, then the chances are you’ll struggle to make an impact. One of the best ways to combat this is to use a social media scheduling tool like Buffer, which allows you to add lots of content and schedule it for a time that suits. Indeed, you can prepare content weeks in advance and rest in the knowledge that, even if you’re super busy in the office, your accounts will be ticking over nicely with lots of content that your customers will love.
Struggling to keep track of your inventory, or manually having to update your lists at the end of the week as customers order more products? EMERGE App, an online inventory management tool is one great way to overcome this issue. You can use the tool to get customer and product info at the click of a button and generate quotations and sales on the go. What’s more, you can also manage your imports and exports, which is particularly useful for ecommerce stores dealing with cross-border trades. On top of that, you can customise language to serve customers around the world, get a historical timeline of your company data, and even control back to back orders, too.
Not sure whether your homepage is strong enough to convert new customers? You don’t need to worry. With Optimizely, you can optimise your digital experiences and get the very best return on your investment. Some companies have reported five-times yield jumps, whilst brands such as HP and Missguided have also used the platform to boost their bottom line. Unlike some other optimisation tools, Optimizely works across web recommendations, on mobile, and can be used alongside your existing analytics tools and software to connect the dots and increase efficiency.
Want to know how your customers are getting to your website and where they go when they leave? Using a free service such as Google Analytics could be just what you need. The best part about Google Analytics is that it can be integrated with your existing ecommerce software, allowing you to see how much your customers are spending and how frequently they make a return visit. What’s more, with Analytics on your website, you’ll be able to use remarketing ads to get visitors who have purchased before – or had items in their basket – back on your website.
Finally, Facebook Ads. This suite of marketing software can help your business thrive online, especially if you offer affordable gifts that people will want to share with their friends on the social network. Indeed, a simple Facebook ad featuring one of your products has the chance to go viral if you target the right people, so use the tool effectively and see where it will take you.
Which of these tools have you used? Do let us know, and check back soon for more content!